Icy Ling, CEO and Co-Founder of IC & Co

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DECIEM Redefines Holiday Shopping: Thoughtful Gifting Beyond Black Friday

28 Nov 2024

While many brands embrace Black Friday’s frenzy, DECIEM stands apart with a steadfast commitment to transparency and thoughtful consumption. For the past five years, DECIEM has closed its stores on Black Friday, offering a more deliberate alternative: a 23% discount on all products throughout November. This gesture extends beyond mere promotion—it’s a protest against misleading discounts and a pledge to offer genuine value.

A recent study revealed that 98% of Black Friday deals aren’t the lowest prices of the year, underscoring the illusion of savings that often accompanies the sales rush. DECIEM, inspired by founder Brandon’s ethos of generosity and integrity, continues to prioritize community, quality, and honest pricing. This year, the brand takes its commitment even further by extending its offer until December 6th, providing ample time for thoughtful shopping.

Adding to the excitement, DECIEM introduces a special gift: purchase the Squalane + Amino Acids Lip Balm and receive a complimentary keychain lid, transforming the product into the ultimate portable companion. For those seeking advanced skincare solutions, NIOD’s Multi-Molecular Hyaluronic Complex and Hydration Vaccine will be available at a 50% discount, offering accessible hydration technology.

In a world driven by fast-paced consumerism, DECIEM’s approach is both brave and refreshing. The brand invites its community to join this journey of mindful purchasing, fostering a more thoughtful and inclusive shopping experience. This festive season, choose DECIEM for gifts that embody generosity, quality, and care.

Discover the collection and embrace considered gifting at deciem.com.

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