28 Nov 2024
W.J. Sanders, a name synonymous with exquisite craftsmanship and luxury, proudly enters a new era while honoring its rich heritage of over a century. Renowned for its iconic creations like the Melbourne Cup and Australian Open trophies, the brand has now unveiled a new e-commerce website that showcases reedited archival collections alongside original designs. This innovative platform enhances consumer access to Australian-made quality, prestige, and artistry, making it easier than ever to acquire these coveted pieces.
Founded in 1911 by the esteemed Birmingham silversmith William Sanders, W.J. Sanders has established itself as Australia’s foremost purveyor of precious metal artistry. Each piece is meticulously handcrafted in Sydney, with skilled metalsmiths pouring their expertise into every creation. The hallmark of W.J. Sanders can be seen in a diverse range of products, from elegant cocktail shakers and sterling silver tea services to some of the world’s most recognizable trophies.
To celebrate the launch of the new website, W.J. Sanders has revisited its extensive catalogue of archival pieces, offering re-editions of beloved collections that resonate with contemporary tastes. This initiative ensures that the brand remains synonymous with modern classics in precious metals, while also nurturing the timeless artistry that defines its legacy.
Darren May, General Manager of W.J. Sanders, emphasizes the brand's commitment to preserving the invaluable skills of goldsmithing and silversmithing. He states, “The reinvigoration of this historic workshop and the launch of the new website celebrate our rich heritage and forward-looking vision.” With plans to introduce unique makers’ marks on every piece and to open a flagship showroom near its Marrickville workshop in 2025, W.J. Sanders is poised to enhance consumer engagement and showcase its luxurious collections up close.
As W.J. Sanders continues to honor its storied past while embracing innovation, it invites both artisans and enthusiasts to experience the unparalleled artistry that defines the brand. Explore the new e-commerce site at wjsanders.com and discover exquisite handcrafted pieces that embody luxury and sophistication.
