12 Nov 2024
This holiday season, Aesop invites us to a multisensory spectacle of gifts inspired by the captivating world of cinema. Drawing on its rich history of artistic inspiration, Aesop’s limited-release Gift Kits honor the transformative magic of film, curating collections that bring a director’s flair into the everyday ritual of self-care. As an art form that has deeply influenced Aesop’s product formulations, store designs, and collaborative projects, cinema becomes the creative anchor of this year’s festive offering.
Among the inspired releases, Aesop presents three signature Gift Kits, each crafted to resemble the distinctive wear and imperfections found on cherished reels of celluloid. ‘Screen 1’ opens the scene with a quartet designed for hands and home, ‘Screen 2’ showcases an invigorating Geranium Leaf trilogy, and ‘Screen 3’ offers a poetic combination for hands and body. Embracing the chance for customers to be the "directors" of their own gifting experience, Aesop also introduces a limited-release blank gift box in three sizes, offering the freedom to personalize a curated selection of iconic formulations.
To enrich the cinematic experience, Aesop will unveil an atmospheric short film, The Soap Service, exploring the moments of gift-giving with surreal scenes that weave together the worlds of scent and film. Available to view across digital platforms, this film’s dreamlike sequences capture the joy of the holidays in a uniquely Aesop way. For in-store visitors, shimmering window displays made from metallic bottle forms set the stage, while select boutiques screen short vignettes on vintage projectors, offering an intimate, nostalgic nod to classic film.
Aesop’s holiday collection is more than a tribute—it’s a celebration of the brand’s timeless commitment to the arts. As we delight in the opportunity to curate and gift with style, Aesop continues to transform self-care into an art form, shaping beauty and creativity with each carefully crafted formulation.
