02 Nov 2024
Tommy Hilfiger’s Fall 2024 campaign shines a spotlight on K-Pop sensation and global style icon JISOO, as the brand captures her unique charm against the energetic backdrop of New York City. As the newest member of the Tommy family, JISOO brings her effortless elegance to the heart of Tommy Hilfiger’s home, with the campaign showcasing her on an open-top bus tour of New York, embodying the brand's timeless and vibrant spirit.
In this exciting collaboration, JISOO’s graceful yet bold style is fused with Tommy Hilfiger’s signature modern prep aesthetic. Her campaign wardrobe highlights key pieces from the Fall ‘24 collection, from a refined camel wool coat to a chic Breton-striped cardigan and a classic denim skirt. Together, these elements reflect the brand’s unique blend of classic femininity with a modern sensibility, which resonates deeply with JISOO’s own style. As she put it, “Partnering with Tommy Hilfiger is a dream come true... Tommy’s latest collection blends femininity with a modern sensitivity that resonates deeply with who I am.”
The campaign not only emphasizes JISOO’s powerful presence but also celebrates her achievements and influence in both music and fashion. Having risen to stardom with BLACKPINK, JISOO continues to captivate audiences worldwide with her talent, strength, and serene confidence. Tommy Hilfiger himself praised her as “an undeniable force in the world of K-Pop,” noting that her individuality and influence align perfectly with the brand’s ethos.
With the Fall 2024 collection now available at tommy.com, in Tommy Hilfiger stores, and through select retail partners, fashion enthusiasts are invited to explore the pieces that embody the modern, elegant spirit of JISOO and Tommy Hilfiger’s Fall 2024 vision.
