Icy Ling, CEO and Co-Founder of IC & Co

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A Toast to Greatness: Hennessy and LeBron James Unveil Limited Edition Collection

30 Oct 2024

In a groundbreaking partnership that bridges the worlds of cognac and basketball, Hennessy and LeBron James present the exclusive “Hennessy Limited Editions by LeBron James,” a vibrant V.S & V.S.O.P collection that redefines luxury with an athletic edge. This collaboration honors the shared dedication, craftsmanship, and cultural impact that define both Hennessy, the world’s most revered cognac, and LeBron, a basketball icon and global influencer.

LeBron James has long admired Hennessy’s dedication to basketball and the brand’s respect for the sport’s reach on and off the court. Reflecting on his visit to the Maison in Cognac, LeBron expressed his appreciation for the artistry behind each bottle. This collaboration, he says, embodies a shared passion for excellence, innovation, and cultural celebration, brought to life for Hennessy enthusiasts and basketball fans worldwide.

The limited-edition designs are as striking as they are symbolic, with each bottle featuring an illustrative portrait of LeBron in purple and orange hues, paying tribute to his legacy. The iconic Hennessy Bras Armé emblem is reimagined, donning a sleeve that intertwines LeBron’s signature crown, representing a blend of Hennessy’s heritage and LeBron’s unique influence in sport and style.

The partnership extends beyond aesthetics to offer a fresh spin on the beloved Henny-Rita cocktail. Inspired by LeBron’s recent tasting experience in Cognac, this reimagined cocktail infuses orange juice—a personal touch from LeBron himself—into the classic recipe of Hennessy V.S, lime juice, orange liqueur, and agave syrup. The full recipe, available on Hennessy’s website, invites fans to explore the versatility of this cognac, which shines in a variety of serving styles.

Laurent Boillot, CEO of Hennessy, speaks to the profound respect and shared values that define this partnership. He notes that this limited edition celebrates LeBron’s influence across sport, style, and culture and serves as a tribute to their mutual drive for excellence—a quality that binds Hennessy and LeBron in their pursuits.

Australian fans can find the collection at select retailers, including Dan Murphy’s for the Very Special (V.S) edition, Qantas Online for the Very Superior Old Pale (V.S.O.P), and Sporting Globe venues nationwide, which offer the official Henny-Rita by LeBron James. This collection invites fans to experience Hennessy’s luxurious versatility and LeBron’s enduring legacy, offering a spirited toast to greatness.

 

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