
18 Oct 2024
Tommy Hilfiger introduces the TOMMY JEANS Game Day capsule, a varsity-themed sportswear collection crafted for the next generation. Ideal for back-to-campus fashion, homecoming events, or all-night study marathons, the collection embodies the spirit of prep culture and laid-back American style.
Infused with the brand’s signature blend of casual comfort and modern design, the Game Day capsule reimagines classic collegiate looks with a contemporary edge. This season’s standout pieces—such as the varsity jacket, Chicago popover and denim jacket—redefine heritage icons with fresh, updated details. Essential layering pieces include preppy crewneck sweatshirts, NYC-inspired t-shirts, and a sleeveless polo vest, while athletic-inspired options like the cycling set, hockey jersey, polo dress, sweatpant set, and rugby long-sleeve complete the collection.
A highlight of the capsule is the new TOMMY JEANS Crest, originally introduced in 1985 and reimagined for today. As a nod to the brand's storied past, the Crest returns as a defining fashion statement for the season. Complementing the new emblem is the capsule’s rich color palette of deep red, navy blue, white, and gray—carefully selected to pay homage to collegiate tradition while offering versatility and a fresh take on modern prep.
The 20-piece capsule is now available on tommy.com and at select wholesale partners throughout the season.