Icy Ling, CEO and Co-Founder of IC & Co

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Calvin Klein Unveils Fall 2024 Campaign with New Jeans

15 Oct 2024

Calvin Klein has introduced the final chapter of its Fall 2024 campaign, featuring the five members of the global K-pop sensation New Jeans. Shot by Gordon von Steiner, the campaign showcases Minji, Hanni, Danielle, Haerin, and Hyein in the brand's latest denim and fall essentials. Emphasizing vibrant colors and effortless cool, the campaign highlights both the group and each member's unique personality.

New Jeans expressed their excitement about collaborating with Calvin Klein, stating, "It was a natural fit to partner with a brand rooted in confidence." The campaign features a range of styles that capture a carefree '90s vibe. The accompanying visuals are set to the energetic track “It Girl” by Kah-Lo and Karma Fields.

The campaign can be viewed across Calvin Klein's social media channels and through high-impact out-of-home placements. With this collaboration, Calvin Klein continues to blend fashion with contemporary cultural influences.

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