
14 Oct 2024
Moncler is set to make an extraordinary mark during Shanghai Fashion Week on October 19th, 2024, with the debut of ‘The City of Genius’. This innovative event will transform a 30,000 square-meter space into a vibrant metropolis of creativity, where art, design, luxury, and entertainment converge. Moncler Genius continues its tradition of pushing boundaries, questioning how we can live with imagination and originality in today’s world.
Inspired by a belief that we are all born Genius, and that uncreative behavior is learned, Moncler Genius aims to reignite our inner child-like imagination. ‘The City of Genius’ offers immersive experiences where creativity thrives, and global creative communities are invited to engage with revolutionary ideas.
The dynamic roster of Moncler Genius 2024 collaborators spans across the worlds of fashion, music, and art, featuring renowned figures such as Edward Enninful, Hiroshi Fujiwara (FRGMT), Donald Glover, and Willow Smith. Each visionary brings their own unique interpretation of Genius, giving life to new collections that will be showcased in themed neighborhoods within the city.
Joining these creative forces are fashion icons such as Rick Owens and Jil Sander, whose contributions to the project embody their dedication to innovation and avant-garde expression. Their groundbreaking work will be on display alongside Moncler’s, merging the realms of luxury, modernity, and craft.
The event will culminate with a short film directed by Wing Shya, starring Moncler’s global ambassador Leah Dou. Titled ‘The City of Genius’, the film beautifully encapsulates the theme of preserving one’s creative essence, as Leah journeys from childhood to adulthood while protecting her boundless imagination.
Audiences worldwide can witness the event through a livestream on platforms such as WeChat, Douyin, RED, and Weibo, ensuring that Moncler’s vision of Genius can be experienced by all.
As Moncler continues to lead the dialogue on creativity, this unveiling in Shanghai paves the way for the next chapter in luxury, a chapter where Genius flourishes without limits.