Icy Ling, CEO and Co-Founder of IC & Co

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Versace: LIFE IS BETTER IN BIGGIES

09 Oct 2024

Biggies are an undoubted icon of Versace design and have been one of the most distinctive eyewear shapes in global luxury for over three decades.

Their signature attitude and high-luxury design have always attracted individuals with independent spirit, most notably Notorious B.I.G. (Biggie Smalls), the world-leading rapper who rocketed the style to icon status within rap, music, entertainment and culture. The Biggies style is named in his honour.

The multifaceted and innovation focused campaign mixes physical and digital experiences for a full immersion into the iconic lifestyle felt when wearing Biggies. An augmented reality experience is accessible through QR codes on Life is Better in Biggies out-of-home billboards placed across global cities.

The interactive journey unveils a pair of golden Biggies floating above the House’s Medusa before the full selection of available Medusa Biggie styles is revealed. A Try-On filter available through Meta and Snapchat social channels lets users wear the Biggies in 3D and share selfies with friends.

A fully immersive Virtual Reality headset experience available at select Luxottica stores gives users a new way to interact with the iconic Biggies. Upon entering the virtual world, users are placed into an opulentBiggies Celebration Room and can travel through portals to other areas until they are faced with Versace’s powerful Medusa, all in an immersive 360-world.

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