
05 Oct 2024
Prepare for a vibrant style statement as VEJA collaborates once again with Make My Lemonade to release a bold new twist on their iconic Volley sneaker. Launching on October 10, 2024, this collection brings retro energy and eco-conscious craftsmanship to the forefront, offering three exclusive adult styles that perfectly blend nostalgia with contemporary design.
Taking cues from the spirited 1970s, the VEJA x Make My Lemonade collaboration showcases playful two-tone colourways that embody the creative universe of Make My Lemonade. The classic Volley sneaker has been reimagined with a modern edge, featuring eye-catching XL bold laces, a distinct update to VEJA’s first-ever silhouette.
In terms of materials, the collaboration introduces a luxurious combination of suede, conventional leather, and VEJA's softest leather to date—Organic Traced Leather (O.T. Leather). This leather, sourced from 100% organic certified farms in Uruguay, is treated with a mechanical beating process to achieve a fine and flexible texture, ensuring a more comfortable fit. The leather is tanned in Brazil, using fewer dyes than traditional methods, further aligning with VEJA’s sustainable ethos.
Launching with a retail price of $250 AUD, the VEJA x Make My Lemonade collection will be available through Hype and VEJA stockists. Mark your calendar for October 10, and step into a world where retro charm meets modern sustainability.