Icy Ling, CEO and Co-Founder of IC & Co

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Introducing Bois Blanc by P. Frapin & Cie.

05 Jul 2021

Frapin, far from the major cities; personal and professional lives follow the circadian rhythm of days and nights, the changing of the seasons, the wind blowing in the trees.

This closeness to nature sustains Frapin more than one might think. It models nature and are modelled by it, surrounded as Frapin is by meadows, vines, rivers and woods.

This proximity is the hallmark of Frapin’s style, its essence, its elegance. Frapin admire wood, work it, drink it and smell it. This wood is the age-old wisdom. Frapin listen to its lessons and secrets. Its verticality shows the only way forward, that of ascending. It is at times hot, enveloping, aromatic or deep. It strongly underscores the Frapin style; that of Bois Blanc.

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