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01 Oct 2024
Chopard embarks on a dazzling new chapter of its iconic Ice Cube Collection with the ‘Sculpted by Light’ campaign, unveiling a breathtaking series of images featuring an ensemble of global talent. The campaign stars K-POP sensation aespa, alongside renowned Chinese actresses Tang Wei and Bai Lu, actors Zhu Yilong and Zhang Linghe, and singer-dancer Liu Yu. Together, they reflect the brilliance, modernity, and elegance that the Ice Cube Collection embodies.
The ‘Sculpted by Light’ campaign is a celebration of purity and refined design, focusing on the collection’s signature motif—the cube. Each piece of jewellery is crafted with geometric precision, where every cube is meticulously faceted to create a symmetrical form that enhances the interplay of light. These micro-faceted surfaces catch and refract light from multiple angles, amplifying the sparkle and brilliance of the pieces. The result is a harmonious fusion of contemporary style and timeless elegance, offering a sleek and modern appeal that is as alluring as it is distinctive.
With its minimalist aesthetic, the Ice Cube Collection stands out for its architectural beauty and the way it captures the essence of light. The radiant facets, mirrored in every angle of the cube, offer an effortless yet striking visual impact. Whether worn as an everyday statement piece or as part of a sophisticated evening ensemble, Chopard’s Ice Cube jewellery is a testament to the Maison’s dedication to craftsmanship and modern luxury.
In ‘Sculpted by Light,’ the cube becomes more than just a shape—it’s a symbol of perfection, light, and clarity, reflecting Chopard’s mastery in creating jewellery that is both artistically profound and strikingly contemporary.
