Icy Ling, CEO and Co-Founder of IC & Co

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Gucci Spring Summer 2025 Makeup Looks

25 Sep 2024

On September 20th, 2024, at Triennale Milano, Gucci unveiled its Spring Summer 2025 women’s collection, under the creative direction of Sabato De Sarno. The runway showcased makeup looks that celebrated the natural beauty of models with a sophisticated, timeless aesthetic. Faces were framed by hairstyles that enhanced each model’s unique features, while some wore the iconic Gucci Flora silk scarf, designed by Vittorio Accornero–a symbol of the House’s heritage–elegantly knotted as a headscarf. Skin was clear and radiant, with a luminous finish. Neutral shades of lipstick accentuated the natural shape and color of lips, while discreet smoky eyes, geometric eyeliner, and a touch of mascara added depth to the looks. An ode to elegance and authenticity, Sabato De Sarno’s beauty vision is an exploration of charm without excess.

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