21 Sep 2024
Gucci has unveiled its latest boutique in the heart of Perth, a breathtaking space in Raine Square that showcases the brand’s signature luxury. Spanning over 4,399 square feet, the new boutique offers a wide selection of Gucci’s iconic collections for both men and women, including Ready-to-Wear, Handbags, Accessories, Shoes, Jewellery, Eyewear, and Fragrances.
What truly sets this boutique apart is the beautifully restored façade, featuring a design inspired by the black swan, a powerful symbol of Western Australia and a revered icon in the dreamtime traditions of the Whadjuk people of the Nyoongar nation. This delicate blend of local culture with Gucci’s global vision creates an inviting and distinctive entrance. The experience is further enhanced by a striking floor-to-ceiling LED panel, which wraps around the rotunda, seamlessly merging contemporary design with timeless elegance.
Inside the boutique, the intentionally minimalist décor allows Gucci’s collections to shine. The interiors feature optical marble flooring reminiscent of historic buildings, while rich acid green and yellow carpeting defines different sections of the store. The inviting atmosphere, designed to evoke the warmth of home, includes built-in displays resembling luxurious walk-in closets. Ivory boiserie serves as a sophisticated backdrop, while brushed steel countertops and carefully curated furniture from renowned Italian designers such as B&B, Cassina, and Minotti, add to the store’s refined aesthetic.
Gucci’s new Perth boutique is more than just a retail space; it is a celebration of Italian craftsmanship and design, tailored to resonate globally. Reflecting the same creative spirit that inspired the renovation of Gucci's iconic stores on Milan’s Monte Napoleone and Gucci Wooster in New York, the boutique blends classic and contemporary influences, aligning with Sabato De Sarno’s modern aesthetic vision.
In keeping with Gucci’s commitment to sustainability, the boutique was designed using LEED guidelines and principles, incorporating eco-friendly initiatives and energy-efficient technologies. This dedication to sustainability ensures that Gucci’s luxury experience is both beautiful and responsible, elevating the shopping experience while honoring the environment.
Perth’s new Gucci boutique is a testament to the brand’s enduring influence and its ability to create spaces that are not only luxurious but also deeply connected to the local culture and landscape. Visitors are invited to explore the thoughtfully curated collections and experience the unique fusion of heritage and innovation that defines Gucci today.
