18 Sep 2024
“Those of us who embrace the feminine, know its strength.” – Betsy Cornwell
Juliette Has a Gun has long been a brand exclusively dedicated to women. With Ex Vetiver, its creator takes a bold step in a new direction: a feminine fragrance designed for men. Traditionally, Juliette Has a Gun has celebrated women, but this time, it's different. As founder Romano Ricci puts it, “I deny the unisex denomination. It’s the woman who invites the man into her universe.” At the heart of Ex Vetiver is the reinterpretation of a classic scent that Ricci had never touched before: vetiver.
An overdose of vetiver, Ex Vetiver boasts a formula that blends three distinctive varieties of this rich, earthy note: Haitian, Indian, and Indonesian vetiver. The name itself—derived from the Latin “Ex”—translates to “from vetiver,” a testament to the central role this beloved root plays in the composition.
The fragrance opens with a sharp, citrusy freshness, an elegant burst that immediately grabs attention. Then, the woods join in, weaving their smoky richness into the citrus, creating a scent that balances masculine intensity with refined, delicate elements. The duality of this perfume is undeniable—raw and powerful on one side, yet graceful and sophisticated on the other.
Ex Vetiver is a twist on the concept of “boyfriend fashion,” where women borrow their partner’s clothes. This time, the man is drawn into the woman’s world, stealing her scent. It’s a fragrance that shakes up the rules, a bold, hybrid creation that’s in constant motion, redefining how masculinity and femininity intertwine.
Imagine the scene: three men, captivated by a mysterious scent, lose themselves in the lush greenery of a French labyrinth garden. They search for its source, their curiosity piqued as they follow its bold, vibrant trail of citruses and vetiver. The woman, hidden amongst the greenery, leaves only the scent behind. As the men reach a clearing, she quietly places a bottle on a pedestal. One man seizes it, and the fragrance becomes his.
The bottle itself is an invitation to explore—adorned with vibrant green, reflecting the trio of vetivers at its heart, and complemented by zesty yellow that symbolizes the citrus top notes. The deep green base mirrors the grounded, earthy finish. Topped with a silver cap and metallic lettering, the bottle is as elegant and sophisticated as the fragrance within, a perfect embodiment of freshness, power, and elegance combined.
