Icy Ling, CEO and Co-Founder of IC & Co

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Benefit’s New POREfessional Line: Mattify Without Compromise

17 Sep 2024

When you think of matte makeup, images of dry, cakey skin might come to mind—and for good reason. Traditionally, matte products have relied on drying ingredients to curb oil production. But the innovative minds at Benefit have turned this notion on its head with two new mattifying products: The POREfessional Matte Primer and The POREfessional Power Powder.

The secret to their success? POREfessional ingredients, of course! The POREfessional Matte Primer ($63) offers a lightweight, blurring effect that instantly minimizes pores and absorbs oil, leaving a natural matte finish. With ingredients like niacinamide, which hydrates and smooths the skin, this primer doesn’t just mask imperfections; it improves your skin over time. Rose Hip Extract helps control oil, while mineral powder softly blurs pores for an airbrushed look.

Complementing the primer is The POREfessional Power Powder ($68), a superfine loose setting powder that locks in makeup, controls shine, and leaves a silky-soft, matte finish. Powered by Upsalite, a finely milled mineral that absorbs excess sweat, and Kaolin Clay, which tackles oil, this powder ensures your skin looks flawless without ever feeling dry or cakey.

For best results, start with The POREfessional Matte Primer, smoothing it over your face with your fingertips. Follow with your makeup routine, or skip it for a natural look. Finish with The POREfessional Power Powder, applied with a puff, brush, or sponge, for a long-lasting matte effect.

Available now at Myer, Sephora, Adore Beauty, and The Iconic, these products are a must-have for anyone seeking a matte finish without compromising on comfort or hydration.

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