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16 Sep 2024
The Ordinary, renowned for its ingredient-first approach to skincare, is taking its expertise beyond the face with the launch of its new body care line. With only 9% of your skin on your face, the other 91% deserves the same care and attention. Since August 6, 2024, The Ordinary has introduced three new body care products, blending some of its most beloved ingredients with new innovations to deliver effective results for all skin types and tones.
This exciting launch includes the Salicylic Acid 0.5% Body Serum, Niacinamide 5% Face & Body Emulsion, and Natural Moisturizing Factors + Inulin Body Lotion, bringing the benefits of popular ingredients like salicylic acid and niacinamide to your entire body while introducing inulin, a new ingredient to support the skin’s natural microbiome. With these products, The Ordinary continues its commitment to transparency and integrity, offering science-backed formulations that deliver real results.
As more people embrace the full-body self-care experience, Google Trends and Meta research have shown a dramatic rise in searches for body care, reflecting the growing trend of "skinification" of the body. Consumers are increasingly looking for products that treat their body with the same care they give to their face, and The Ordinary is leading the charge.
The new Salicylic Acid 0.5% Body Serum is perfect for blemish-prone skin, offering surface exfoliation and pore-clearing benefits. This lightweight serum helps improve skin clarity by targeting congestion and smoothing texture through the power of salicylic acid.
For those seeking to even skin tone and hydrate their skin, the Niacinamide 5% Face & Body Emulsion is a versatile formula designed for both face and body. This gentle yet effective emulsion helps reduce the appearance of dark spots while supporting the skin barrier for a radiant, more even complexion.
Finally, the Natural Moisturizing Factors + Inulin Body Lotion brings hydration and barrier support to the forefront. Formulated with skin-identical ingredients and prebiotic inulin, this lightweight lotion locks in moisture and strengthens the skin barrier, leaving skin feeling soft and smooth for the long term.
With these new products, The Ordinary is elevating the body care category while staying true to its ethos: delivering accessible, high-quality skincare solutions for everyone.
