_628c47490963ea40bc532fc03d9896c1.webp)
_c6b482dac460e5320d59abe3a79c28a2.webp)
_27a0aa1dbcf1e67565c07e379d81e7ca.webp)
_b910a0c6b1d5e51ddd07cb3a2ed358bf.webp)
_bea5aa2323bbbf04d600ecc5a818f006.webp)
_3c11670214a556ab17bc824eb5a1b8ec.webp)
_f9f8c885a58170aa5802c992231d8748.webp)
16 Sep 2024
Dior continues the legendary journey of the Lady Dior, a timeless icon of elegance and craftsmanship, with a stunning new campaign fronted by South Korean sensation JISOO. As Dior's ambassador for both fashion and beauty, JISOO breathes new life into the classic bag, embodying the essence of modern femininity.
The Lady Dior's storied legacy is continuously reimagined by Maria Grazia Chiuri, whose creative genius preserves the bag’s timeless appeal while offering fresh interpretations each season. With its refined design and intricate craftsmanship, the Lady Dior is a symbol of Dior's commitment to excellence. In this latest campaign, the bag’s eternal character is elevated by JISOO’s magnetic presence.
Photographed by Bibi Borthwick, the campaign captures JISOO in a minimalist setting, where the stark contrast of black and white intensifies her vibrant aura. The imagery reflects the many facets of modern femininity—powerful, delicate, and full of sensitivity. JISOO’s natural charm shines through, revealing her spontaneity and grace in front of the camera.
In these striking shots, infused with subtle rock vibes, JISOO showcases multiple versions of the Lady Dior, a bag that has come to represent not just elegance but the essence of Dior's spirit. Crafted from sumptuous leather and adorned with the iconic cannage motif, each Lady Dior exudes architectural precision. The gently curved handles and signature “DIOR” charms add a distinctive touch, paying homage to the House’s rich heritage and founder Christian Dior's personal talismans.
A true statement piece, the Lady Dior is more than a bag—it is a testament to couture, art, and the passion for creative expression. This new campaign invites all to explore the powerful dialogue between fashion and personal identity, as JISOO beautifully embodies the spirit of the Lady Dior.
