16 Sep 2024
Calvin Klein has unveiled its Fall 2024 menswear campaign featuring South Korean sensation, singer and actor Cha Eun-Woo. Known for his effortless charm and style, Cha Eun-Woo brings a fresh perspective to the brand’s iconic tailoring, embodying Calvin Klein’s sleek, minimalistic aesthetic in a new light.
Directed by AJ Duan and captured through the lens of Park Jong-Ha, the campaign highlights Cha Eun-Woo in elevated portraits bathed in warm natural light. Subtle pops of blue add a playful yet refined twist to the brand’s classic look, perfectly complementing the sharp tailoring and timeless elegance that Calvin Klein is known for.
“I’ve admired Calvin Klein for a long time, so it’s surreal to be part of this campaign,” shared Cha Eun-Woo. “Calvin Klein has such timeless style – each look felt so sleek and polished. I can’t wait for my fans around the world to see it.”
The Fall 2024 menswear collection emphasizes transitional outerwear and sharp tailoring, showcasing pieces that are both versatile and effortlessly polished. Key items include the Matte Bomber Jacket, which pairs seamlessly with classic staples like Calvin Klein’s logo tees and the 902 Straight Jeans, elevating casual outfits with a touch of refinement. The collection also introduces Calvin Klein Studio, an elevated line of essentials designed for the modern man who appreciates clean lines and high-quality craftsmanship.
The campaign launched on September 10, 2024, and Calvin Klein’s Fall 2024 menswear is available now at calvinklein.com.au. Elevate your wardrobe with this sophisticated blend of timeless style and modern refinement.
