Icy Ling, CEO and Co-Founder of IC & Co

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Tommy Hilfiger Unveils Patrick Schwarzenegger and Abby Champion as the Faces of Fall 2024 Campaign

13 Sep 2024

Set against the ever-iconic backdrop of New York City, Tommy Hilfiger introduces its highly anticipated Fall 2024 campaign with none other than Hollywood’s stylish couple, Patrick Schwarzenegger and his supermodel fiancée Abby Champion. This captivating campaign showcases the couple's undeniable chemistry while celebrating timeless American optimism, a signature of the brand.

With the dynamic cityscape of New York as their playground, Patrick and Abby embody the spirit of classic American style, reinterpreted for the modern era. Dressed in refined yet effortless pieces, the campaign reflects their journey as a couple, blending sophistication with a sense of "forever and ever." Their natural charisma shines through, whether captured in a chic camel wool coat or a sharp blazer, bringing to life a new chapter of classic prep infused with Tommy Hilfiger’s timeless DNA.

"Patrick and Abby are the epitome of the next generation’s power couple," says Tommy Hilfiger. "Their connection, strength, and optimism perfectly align with the energy and ethos of our brand. They bring our vision of classic style into a new era, filled with hope and possibility."

For Patrick Schwarzenegger, the campaign is more than just fashion—it’s a celebration of his partnership with Abby. "This campaign felt like a genuine reflection of our relationship," Patrick shared. "With Abby by my side and dressed in Tommy’s latest collection, it felt like a timeless moment—comfortable, classic, and authentic."

Abby Champion echoed those sentiments, adding, "To shoot with Patrick in New York felt like coming home. Tommy has always captured the essence of this city, blending heritage with modern sensibilities, and each piece we wore had that perfect balance of tradition and freshness."

Together since 2015, Patrick and Abby have become one of Hollywood’s most fashionable couples. As Abby continues to grace international runways and Patrick’s acting career skyrockets with anticipated roles in White Lotus Season 3 and American Sports Story, their presence in this campaign marks a new chapter of their stylish journey. Photographed by the renowned Alasdair McLellan, the campaign offers a glimpse into their effortlessly chic lives.

The Fall 2024 collection is inspired by the pulse of New York, the city that defines classic American style. The collection offers contemporary updates on timeless silhouettes, from tailored chinos and cable-knits to varsity-inspired bombers and oversized plaid puffers. With key pieces like a modernized camel coat and polished navy pea coats, the collection embodies Tommy Hilfiger’s unique ability to blend heritage with a fresh, modern twist.

Available at au.tommy.com, in Tommy Hilfiger stores worldwide, and through select partners, the collection is designed for those who value effortless layering and understated elegance. Friends and followers are invited to join the conversation online using #TommyHilfiger and @TommyHilfiger.

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