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12 Sep 2024
Gucci unveils its latest Eyewear campaign for Fall Winter 2024, a masterful expression of individuality and timeless style. Captured through the visionary lens of Mario Sorrenti, the campaign is a testament to authenticity, offering a bold canvas of personalities that shine through the iconic designs crafted by Sabato De Sarno.
At the heart of this vibrant campaign is a stellar ensemble featuring the familiar faces of Abbey Lee, George Barnett, Liya Kebede, and He Cong. In a series of captivating visuals and videos, these protagonists showcase their unique characters, each story unfolding through the sophisticated frames they wear.
The eyewear itself is adorned with Gucci’s signature gold-toned cutout Interlocking G logo, adding a touch of luxury to each design. From the sleek, narrow sunglasses worn by Abbey Lee, to the almond-shaped optical frames modeled by both Abbey Lee and Liya Kebede, the collection reflects a blend of modernity and refinement. He Cong makes a bold statement in oversized square sunglasses and cat-eye optical frames, while George Barnett lends a contemporary edge with thick acetate squared sunglasses, accentuated by a striking bilayer construction and the Gucci lettering logo on the temples.
The campaign embodies the House's ability to merge classic elegance with contemporary innovation. Each frame becomes a canvas for self-expression, inviting wearers to explore their own individuality through the lens of Gucci’s masterfully crafted eyewear.
