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03 Sep 2024
Since its launch as the world’s first polycarbonate suitcase, RIMOWA’s Essential collection has remained a trusted companion for discerning travellers for decades. Over the years, the range has been unveiled in a series of colours, and now the German Maison is proud to introduce a new hue: red. This new release features an updated interior and is celebrated with a new campaign.
At the heart of the campaign is the new RIMOWA Essential colour, a bold and vibrant shade of red that evokes a sense of joy and passion. Available in three different sizes—Cabin, Check- In L and Trunk Plus—the vivid colour makes for a standout addition to the collection. The campaign also showcases other pieces that complement the red hue, including the RIMOWA Original Twist in Red as well as the RIMOWA Classic Unique in Paprika, each further amplifying the colour’s symbolism.
The German Maison’s considered approach to craftsmanship is apparent across the new suitcase offering in Red, from the stage-free telescopic handle and RIMOWA-pioneered Multi- Wheel system to the TSA approved locks to secure belongings during travel.
Crafted from premium polycarbonate, the new collection is expertly colour-matched– from the handle and zipper to the badge and wheel housing for a monochromatic appearance. The range also features RIMOWA’s newly updated interior featuring a zipped compartment to contain all belongings and an adjustable Flex Divider with a compression system that allows travellers to pack more whilst keeping their items in order. Crafted for a lifetime of meaningful journeys, the new suitcase collection benefits from the German Maison’s lifetime guarantee.
These releases are now available at RIMOWA stores and online at RIMOWA.com and worldwide.
