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27 Aug 2024
Kate Spade New York has always been a beacon of joy, creativity, and optimism in the fashion world. This September, the brand takes a step further in its journey of empowerment and self-expression with the launch of its Fall 2024 campaign. Featuring the remarkable talents of Taraji P. Henson, Nicola Coughlan, and Marsai Martin, this campaign is a celebration of the transformative power of joy and the profound impact of mental health on women’s lives.
The campaign, set to debut on September 3, 2024, is not just about showcasing the brand’s latest collection but also about unveiling a new chapter in Kate Spade New York’s social impact journey. The highlight of this initiative is the Global Fund for Women’s Mental Health, a visionary project aimed at providing greater access to mental health resources for women worldwide. This fund marks a significant milestone in the brand’s longstanding commitment to women's empowerment, with over $31 million invested in mental health initiatives to date.
In this campaign, Taraji P. Henson, Nicola Coughlan, and Marsai Martin bring their unique charm and energy, embodying the essence of Kate Spade New York. Taraji P. Henson, known for her powerful performances, shares her admiration for the brand’s creative spirit and its dedication to bringing joy to women everywhere. For Nicola Coughlan, the campaign is a personal journey of connection, having cherished her first Kate Spade bag since wrapping up Season One of "Bridgerton." Marsai Martin, with her vibrant personality, reflects on the brand’s optimistic nature and the importance of finding joy in every day.
The Fall 2024 collection is a vibrant ode to the season, reimagining classic prints, proportions, and the brand’s iconic Spade Flower Jacquard handbag. This collection, crafted in collaboration with the Italian luxury textile mill Limonta, showcases a new depth and dimension, making each piece a statement of enduring style and sophistication.
On September 5, 2024, Kate Spade New York will premiere a short film featuring Henson, Coughlan, and Martin. This film delves into the intersection of joy and mental health, offering a glimpse into how these dynamic women find and cultivate joy in their lives. The film’s premiere at the brand’s third annual Global Summit on Women’s Mental Health in New York City promises to be a momentous occasion, furthering the conversation on mental health in the fashion industry.
Kate Spade New York’s dedication to mental health and empowerment is deeply ingrained in its identity. The launch of the Global Fund for Women’s Mental Health is a testament to the brand’s belief that good mental health is a fundamental human right. By fostering community and collective effort, Kate Spade New York continues to make a significant impact on the lives of women worldwide.
As the campaign launches globally, Kate Spade New York invites everyone to experience the joy, creativity, and empowerment that the brand has always stood for. This Fall 2024, step into a world where style meets purpose, and where joy is not just a feeling, but a way of life.
