26 Aug 2024
K-pop sensation Stray Kids takes center stage in Tommy Hilfiger's Fall 2024 campaign, soaring above the iconic New York City skyline. This visually stunning collection showcases the band’s signature style against the backdrop of the city's towering rooftops, embodying the timeless energy and confidence synonymous with Tommy Hilfiger.
As part of PVH Corp. [NYSE: PVH], Tommy Hilfiger collaborates with Stray Kids for the third time, celebrating New York City’s unparalleled spirit through modernized prep classics. Each of the eight members channels the vibrant, ambitious essence that has always been at the heart of the brand—highlighting that there’s truly no place like home, especially when it’s New York City.
"Tommy Hilfiger is an American style icon," shared Stray Kids. "Every time we collaborate, his timeless prep style makes us feel at home and inspires us to believe that anything is possible. We’re thrilled for our fans to see us on top of the world in this unforgettable New York campaign."
Tommy Hilfiger adds, "New York City’s skyline is the ultimate stage for an iconic pop culture moment. For our third campaign with Stray Kids, we reached new heights—capturing them above the city that has inspired me from the start was the perfect way to showcase their unique style, which perfectly embodies the dynamic energy of New York."
The Fall 2024 collection draws inspiration from New York City, the birthplace of classic American style, reimagined with a distinct Tommy twist. The collection merges athletic details with contemporary takes on classic silhouettes, including sharply tailored chinos, refined cable knits, and updated polos. Highlights include a modern wool coat in camel, an oversized plaid puffer, polished pea coats in deep navy, and varsity-inspired bombers. Each piece is designed to layer effortlessly, from soft sweaters and classic Oxford shirts to expertly tailored blazers. Versatile loafers and sleek Chelsea boots add a touch of everyday sophistication.
Stray Kids continue their global domination with their latest release, 'ATE', marking their fifth consecutive Number 1 on the Billboard 200. As long-standing members of the Tommy Hilfiger family, they bring a fresh, youthful energy to the brand's narrative, having previously starred in the Fall 2023 and Spring 2024 campaigns.
The Fall 2024 collection will be available on tommy.com, in TOMMY HILFIGER stores worldwide, and through select wholesale partners throughout the season. Join the conversation on social media using #TommyHilfiger, @TommyHilfiger, and @RealStrayKids.
