19 Aug 2024
Facetheory, the cult-favourite UK-born skincare brand, is thrilled to announce its major rebrand, available at Sephora Australia both in-store and online starting September 10th. Celebrating its 10th anniversary, Facetheory is introducing a fresh, minimalist aesthetic that aligns with its unwavering commitment to accessible, powerful, and sustainable skincare.
Facetheory has long been at the forefront of the beauty industry, known for its dedication to sustainable, vegan, and active ingredient-focused products. The brand's new packaging draws inspiration from the Bauhaus philosophy, emphasizing functionality and efficacy. The rebrand features fully recyclable materials, including sleek aluminium tubes and amber glass bottles, underscoring Facetheory's commitment to reducing environmental impact.
In addition to the packaging overhaul, Facetheory has streamlined its product offerings into four distinct ranges: Glow, Firm, Clear, and Hydrate. This clear categorization makes it easier than ever for customers to build personalized skincare routines that address their specific needs. Each product is rooted in science-backed formulations, prioritizing long-term skin health over fleeting beauty trends.
As a B-Corp certified, Leaping Bunny, and PETA-approved brand, Facetheory continues to champion cruelty-free and vegan practices. The rebrand is a testament to the brand's ongoing efforts to provide high-quality, ethical skincare while minimizing its carbon footprint.
This milestone rebrand represents more than just a new look—it signals Facetheory's commitment to helping individuals unlock their true skin potential with innovative and effective products. From September 10th, Australian customers can discover the new Facetheory at Sephora, both in-store and online.
