10 Aug 2024
Haydenshapes, renowned Australian label founded by multidisciplinary designer Hayden Cox, expands into their fourth ready-to-wear series. Introducing the highly anticipated PYROWAVE collection, offering 34 new and innovative pieces.
PYROWAVE explores the concept of reality inspiring art, drawing inspiration from the recovery and renewal following the Haydenshapes factory fire which plagued its release. This new collection is a tribute to resilience and the process of recovery for the brand giving a contemporary spin on their 26 year brand heritage and surf DNA.
Leaning in and having fun with their deep connection to water and ocean, key looks in the collection include a unique ‘wave seams’, hand cut wave shapes, featured across outer seams in pants, outerwear and shirting. The collection also introduces a unisex surf rash top among its more versatile pieces, designed for both water and land. Made from lightweight quick-dry custom nylon-spandex, it offers 98% UV protection and transitions seamlessly from surf to street.
“This season I wanted to bring a more fun side of our surf DNA into panelling, shape and fabrics throughout the collection. The last 12 months have been quite transformative for the brand and rather than just carry forward from the previous season, we went a little deeper on creating some very signature design stories. I wrote a list of all my favourite pieces growing up like my below the knee board shorts, and double sleeve tees and released our own, more elevated and contemporary versions of them for this latest season, “PYROWAVE”." - Hayden Cox, Designer & Founder Haydenshapes
A pyrotechnic-inspired hybrid flame graphic on denim pieces pays homage to 90s surf film posters linking to the brand's origins. Created using an analog collage cutout and photocopy technique, this design embodies nostalgia and renewal.
The collection explores bold materiality including both rubberised and semi-transparent nylon, hand bleached denim, french terry and sheer shirting. For the first time since the brand entered ready to wear, the original ‘HS” Haydenshapes logo created by a 15-year-old Hayden Cox in 1997, features across the collection as a symbol of the brand's origins and a nod to the rebirth following the factory fire. This “OG” logo has adorned Haydenshapes surfboards across the globe and now enters the ready-to-wear offerings with the PYROWAVE collection marking the first time the logo has been featured.
‘Pyrowave’ Haydenshapes Season 4 ready-to-wear will be available from August 2024 on haydenshapes.com, the brand is also available from selected retailers around the globe.
