27 Jul 2024
Fenty Beauty, the trailblazing beauty brand founded by Rihanna, is proud to announce its premium partnership with the Paris 2024 Olympic and Paralympic Games. This collaboration underscores Fenty Beauty's unwavering commitment to inclusivity and diversity, a philosophy that has been at the core of the brand since its inception.
Rihanna's vision for Fenty Beauty has always been clear: "I created Fenty Beauty because I wanted to make a beauty brand that is inclusive for people everywhere. I want everyone to feel beautiful, recognised, and EMPOWERED, no matter their ethnicity, culture, skin tone or style." This powerful message resonates perfectly with the spirit of the Olympic and Paralympic Games, making this partnership a natural fit.
In celebration of this alliance, Fenty Beauty will provide training and exclusive makeup kits to 600 young volunteers aged 18 to 21. These volunteers, coming from diverse backgrounds, will play a pivotal role in presenting medals to athletes. The initiative aims to shine a spotlight on the significant contributions of these young individuals, often overlooked in such grand events.
The comprehensive training provided by Fenty Beauty will ensure that each volunteer is well-prepared for their role. This includes an introduction to the brand and professional guidance on achieving the designated look for the Victory Ceremony. Fenty Beauty makeup artists will personally match each volunteer with their perfect foundation shade, ensuring everyone feels confident and camera-ready.
Each volunteer will receive a complimentary makeup kit featuring some of Fenty Beauty's most celebrated products: Eaze Drop’Lit Glow Enhancer, Eaze Drop Blurring Skin Tint, Gloss Bomb Universal Lip Luminizer, Invisimatte Instant Setting + Blotting Powder, and a Fenty Beauty Pouch. Additionally, the kit includes a card with a QR code leading to online tutorial videos, making it easy for volunteers to recreate their flawless look.
In addition to makeup training, the Paris 2024 organisers will provide specialised training and present the volunteers with their official LVMH designed outfits. The volunteers' makeup look will embody a natural finish using Fenty Beauty products, reflecting the spirit of the Games by emphasising natural, inclusive beauty.
This partnership between Fenty Beauty and Paris 2024 is more than just a collaboration; it's a celebration of inclusivity, empowerment, and the beauty of diversity. Through this initiative, Fenty Beauty continues to champion its mission of making beauty accessible and enjoyable for everyone.
