23 Jul 2024
From July 17th to 30th 2024, Van Cleef & Arpels highlights some of its most emblematic sources of inspirations with a timepiece pop up in Chadstone shopping centre. With up to 40 watches on display, visitors can discover a poetic world echoed through universes dear to the Masion: Love Stories, Enchanting Nature, and Poetic Astronomy. Each timepiece depicts a moment of grace and enchantment, expressing Van Cleef & Arpels’ unique Poetry of Time.
Poetry of Time is the blend of inventiveness and fantasy which is at the forefront of watchmaking at the Maison. Time is expressed through movements of nature, feminine figures and love stories which come to life beneath the glass of dials.
Visitors to the pop up may choose to share a heartfelt letter to their loved ones, with the option to either take home, or post on-site a bespoke Van Cleef & Arpels’ postcard. The postcard is available in an array of Parisian cityscape imagery as captured through the Maison’s romantic lense.
True to its poetic vision of life, Van Cleef & Arpels instils an exclusive dimension into the art of watchmaking: that of dreams and emotions. At the crossroads of inventiveness and fantasy, its creations interpret the measurement of time as an invitation to imagine, dream and rejoice.
The Maison delves into its history and its emblematic sources of inspiration to convey the poetry of each and every moment. Fairies and ballerinas tick away the hours, while the rhythm of nature meets the cadence of the cosmos. In line with the various watch collections, each timepiece relates a tale of grace and enchantment.
