Icy Ling, CEO and Co-Founder of IC & Co

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Embrace the Cosmos: Benefit BADgal Bang! Mascara's New Limited-Edition Colours

19 Jul 2024

Benefit is thrilled to introduce three new limited-edition cosmic colours for its bestselling BADgal Bang! Mascara, priced at $49. Now available in Rebel Brown, Power Blue, and Wild Plum, these vibrant shades promise lash looks so bold they can be seen from space.

Since its launch in 2018, BADgal Bang! Mascara has quickly become a fan-favourite, with one unit selling every 8 seconds. This mascara offers all-day, smudge-proof volume with just one coat, delivering an out-of-this-world lash experience.

The custom Slimpact Brush ensures every individual upper and lower lash is coated from root to tip and corner to corner, achieving weightless and buildable volume.

Samantha Tonkin, National Brow and Beauty Authority, shares her tip on selecting the perfect mascara colour: “One of my favourite ways to choose a mascara colour is by using basic complimentary colour theory – the red undertones in plum mascara help green eyes to pop, brown does the same for blue eyes, and blue for brown!”

Elevate your lash game with the new cosmic colours of BADgal Bang! Mascara – Rebel Brown, Power Blue, and Wild Plum.

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