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17 Jul 2024
Since its release, the RIMOWA Original suitcase has been the go-to companion for discerning travelers, celebrated for its iconic design and the German Maison’s exceptional craftsmanship. Over the years, the case has been reimagined in a series of distinctive colors. Now, the collection continues to evolve, offering travelers a striking new option with the introduction of Emerald.
Drawing inspiration from the natural beauty of the coveted stone, the RIMOWA Original suitcase’s metallic grooved surface now features a rich and captivating shade of green reminiscent of the gem. To complete the look, the new release is accompanied by a matching RIMOWA Aluminium Personal Cross-Body Bag in the vibrant new hue.
Paired with the RIMOWA Original suitcase in Emerald, this seasonal capsule collection mirrors the natural qualities cherished in the stone, with RIMOWA’s emblematic grooves reflecting the intricate inclusions that give emeralds their unique character. The gleaming aluminum exterior of both novelties adds depth to the color, evoking the allure of a precious gemstone.
To celebrate the launch of the collection, RIMOWA unveils a campaign set in a fictional universe where Emerald takes center stage. In this imaginative landscape, created by artist Jean-Jacques Balzac, the RIMOWA Original suitcase becomes a portal into a realm that celebrates the beauty of the gem, embodying the collection’s essence. Inspired by the vibrant green hues of the gem and futurist architecture, the campaign seamlessly blurs the boundaries between the real and virtual.
The new Emerald hue is available in three different sizes across the RIMOWA Original collection, including Cabin, Check-In L, and Trunk Plus. The German Maison’s meticulous approach to craftsmanship is evident across the new seasonal suitcase offering, from the stage-free telescopic handle and RIMOWA-pioneered Multi-Wheel system to the TSA-approved locks that secure belongings during travel.
The collection also features RIMOWA’s Flex Divider, a compression system that allows travelers to pack more while keeping items in order. Crafted for a lifetime of meaningful journeys, the seasonal suitcase collection benefits from the German Maison’s lifetime guarantee.
The RIMOWA Personal Aluminium Cross-Body Bag in Emerald’s interior includes two open compartments, a zipped pocket, and three card slots to keep daily essentials safe, color-matched to the bag’s exterior. A removable leather strap comes in a complementary shade of green, making it both functional and stylish.
