16 Jul 2024
Step into the enchanting world of BDK Parfums with their latest olfactory masterpiece, 312 Saint Honoré. This fragrance isn't just a scent; it's a celebration of the opening of the House’s first flagship boutique on the prestigious Rue Saint-Honoré in Paris.
312 Saint Honoré captures the essence of this iconic address, inspired by the raw, elegant materials that define the boutique: shimmering glass, sleek concrete, and sophisticated white burgundy stone. Crafted in collaboration with visionary French architects Arthur Blanche and Daniele Profita, these elements create a warm, inviting atmosphere that envelops you as soon as you step through the door.
The boutique itself is a testament to BDK Parfums' dedication to luxury and artistry. Spread across three levels, each space offers a unique experience. The ground floor features a breathtaking 5-meter high wall display of the brand's four signature fragrance collections: Parisienne, Matières, Azur, and Exclusive. As you ascend to the mezzanine, you'll find an exclusive area where you can immerse yourself in the raw materials that make these fragrances so unique, deepening your understanding and appreciation of olfactory art. The journey culminates on the second floor, an intimate lounge perfect for discovering your new favorite scent.
312 Saint Honoré is more than a fragrance; it's an invitation to explore the heart and soul of BDK Parfums' new home. With every spritz, you'll be transported to the chic, sophisticated world of Parisian luxury. Embrace the elegance, creativity, and craftsmanship that define BDK Parfums and experience the magic of 312 Saint Honoré.
