6 Jul 2024
This year, RIEDEL’s famous ‘O’ wine glass celebrates a milestone anniversary. Twenty years ago, the world of wine tasting was transformed when Maximilian J. Riedel, 11th generation and RIEDEL CEO, designed the first grape varietal specific wine tumbler in history. His collection RIEDEL O Wine Tumbler was a whole new way for wine lovers to experience their favourite vintages. The RIEDEL O Tumbler went on to become a design icon, as well as a beloved and indispensable companion for wine enthusiasts
To celebrate this landmark, RIEDEL has launched The Key to Wine, an educational, do-it- yourself O Tumbler set that embraces the brand's grape-varietal philosophy to unlock the flavours and enjoyment of red wine. The Key to Wine Set features three O Tumblers that are specifically designed for the key red grape varieties: Pinot Noir, Syrah, and Cabernet Sauvignon.
Designed according to the principle that ‘form follows function’, the three O glass shapes in the kit are engineered to highlight the differences between thin-skinned (Pinot Noir), medium- skinned (Syrah), and thick-skinned (Cabernet/Merlot) grapes. The Key to Wine is designed to demonstrate how the shape of the glass unlocks and enhances these red wine styles – their flavours, tannins and overall characteristics - elevating enjoyment to create a truly magical wine experience.
To help bring the O tasting experience to life, RIEDEL has developed The Key to Wine Home Tasting Kit. The kit invites wine lovers to embark on a sensory journey, and is the perfect choice for a get-together with friends, a date night at home, or an evening spent with likeminded wine enthusiasts.
This comprehensive kit features two RIEDEL The Key to Wine sets, complemented by three half bottles of exceptional wines from Australia and New Zealand; a Pinot Noir, a Shiraz and a Cabernet Sauvignon. There is an instructional card to guide the tasting process at home with tasting notes for each wine that help identify not only the unique characteristics of each wine but also the flavour variations experienced with the three differently shaped glasses. And best of all, by scanning the QR code on the box, wine lovers can enjoy a virtual session guided by RIEDEL CEO Maximilian Riedel, enriching the tasting experience even further.
The Key to Wine is testament to RIEDEL's passion for wine glass education and is an exciting tool for wine enthusiasts keen to appreciate the nuances of their favourite varietals.
The Key to Wine Set, which includes three RIEDEL O tumblers, is available online at www.riedel.com/en-au.
The Key to Wine Home Tasting Kit, which includes six RIEDEL O tumblers and three premium half bottles of red wine, is available online at www.riedel.com/en-au.
For more information on RIEDEL glassware and The Key to Wine RIEDEL sets, visit www.riedel.com.
