Icy Ling, CEO and Co-Founder of IC & Co

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INITIO Launches New Fragrance 'Oud for Greatness Neo' to Access Another Dimension of Being

05 Jul 2024

Luxury French perfume house INITIO Parfums Privés have officially launched their new fragrance ‘Oud for Greatness Neo’ that is now available to purchase in Australia.

The brand merges the art of perfumery with the science of scent psychology. By carefully selecting ingredients renowned for their distinct psychological benefits, it creates fragrances that sharpen mental clarity, increase confidence, encourage relaxation, and provide a unique sensual experience.

Oud for Greatness Neo consists of four main notes: Oud, Fir Balsam, Bergamot, and Orpur Lavender. It’s intense but stays on all day, leaving the wearer smelling rich and alluring.  

INITIO Oud for Greatness Neo EDP 90ml retails for $598 AUD and is available to purchase now from MYER, City Perfume and Libertine Parfumerie. 

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