Icy Ling, CEO and Co-Founder of IC & Co

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Charles Leclerc Joins Bang & Olufsen as Global Brand Ambassador

01 Jul 2024

Bang & Olufsen, the iconic Danish soundcraft brand, proudly announces its newest Global Brand Ambassador: Charles Leclerc. This exciting collaboration marks the beginning of a partnership that promises to elevate the world of sound through meaningful conversations, creative campaigns, and unique events. Together, Bang & Olufsen and Charles Leclerc will also introduce a limited-edition product that exemplifies their shared passion for performance and precision.

Renowned as one of the most talented F1 drivers of his generation, Charles Leclerc has captivated audiences worldwide with his extraordinary racing skills. Beyond the racetrack, the Monégasque driver has also garnered acclaim as a gifted musician. His love for playing the piano, composing, and recording music underscores the vital role that sound plays in his life.

Charles Leclerc elaborates on his affinity for sound: “My professional life is all about precision and performance, and sound plays an important part in that. The cars I am driving are engineering marvels, and the sounds they produce inform me of the split-second decisions I need to take. This close attention to sound has trained my ear to listen differently, so quality of sound plays a vital role in my life. When I listen to music, I want a clarity in sound and a balance in tuning that reveals the music in new ways and brings me closer to the artist.”

Expressing his enthusiasm for the partnership, Leclerc continues, “I have been a fan of Bang & Olufsen for many years, and I use their products every day. The brand has a clarity and warmth in their sound that helps me disconnect from the racing world and brings me to a place where I feel connected to the artist. That is why the partnership is such a natural fit.”

CEO of Bang & Olufsen, Kristian Teär, shares the excitement: “We are delighted to welcome Charles to the brand. We share the same appreciation for performance and craftsmanship and have a shared passion for music experiences that get us closer to the artists we love. We can’t think of a better partner to help us evolve and create a community around beautiful sound.”

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