Icy Ling, CEO and Co-Founder of IC & Co

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Davines Launches "Become an Ocean Keeper" Campaign

01 Jul 2024

Davines, a leading name in sustainable beauty, proudly announces its latest initiative, the "Become an Ocean Keeper" Sustainability Campaign. This annual campaign underscores Davines' unwavering commitment to protecting ocean habitats globally, reflecting its core values of sustainability and environmental stewardship.

For the 2024 campaign, Davines has partnered with Sea Shepherd, an esteemed Australian non-profit organization renowned for its dedication to defending, conserving, and protecting marine wildlife. This collaboration amplifies the impact of both organizations in their shared mission to combat ocean pollution and safeguard marine ecosystems.

From now until July 31st, Davines will donate $2 for every sale of its innovative Essential Refill Pouches. These pouches represent a significant step forward in sustainable packaging, using 74% less plastic compared to traditional 250ml Essential Shampoo containers and achieving a notable reduction in CO2 emissions. By choosing these eco-friendly refills, customers not only contribute to the fight against plastic pollution but also support Sea Shepherd's tireless efforts to clean and protect our oceans.

The Essential Refill Pouches, available in a convenient 500ml size, embody Davines' commitment to reducing environmental impact while delivering high-quality hair care products. This initiative aligns seamlessly with the brand's focus on ocean conservation in Australia this year, reinforcing the critical importance of sustainable practices in preserving our planet's marine habitats.

Join Davines and Sea Shepherd in the "Become an Ocean Keeper" campaign. Together, we can make a tangible difference, protecting our oceans for future generations and fostering a more sustainable world.

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