29 Jun 2024
Oribe introduces the Bright Blonde Radiance & Repair Treatment, a supercharged restorative concentrate designed for both natural and color-treated blonde hair. This newly upgraded formula lavishly hydrates and repairs damaged, porous blonde hair. With 13 times more pure violet pigment, it instantly brightens color, evens tone, and banishes brassiness. The upgraded packaging allows for more precise application, ensuring optimal results.
The treatment contains pure violet pigment to remove brassiness and yellow tones from blonde and highlighted hair instantly. The brightening complex optimizes shade, tonality, and luminosity, while the restorative protein and pea extract target damage, restoring softness and elasticity and sealing split ends for healthier-looking hair. Lavender extract helps nourish damaged and brittle hair, conditioning and adding shine. Moringa, olive, and coconut oils treat the hair shafts, providing damage repair and deep hydration. A blend of artichoke and rosemary leaf extracts strengthens hair to prevent future damage from styling and environmental factors.
This innovative treatment not only tones brassiness and brightens strands but also increases elasticity and softens dry, brittle hair. It treats existing damage and helps prevent future damage while nourishing, hydrating, and adding shine. Despite its powerful effects, it remains weightless and is suitable for all hair types.
To use, apply generously to wet hair after shampooing. Leave on for at least one minute or up to three minutes for more intense toning, then rinse. Use once a week in place of a conditioner or as needed. The treatment is dermatologist-tested, provides UV protection, and is safe for color and keratin-treated hair. It is free from sulfates, parabens, and gluten, and is vegan and cruelty-free.
