Icy Ling, CEO and Co-Founder of IC & Co

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Embrace the Oasis: Discover the Enchanting Essence of Penhaligon's AlUla

03 Jun 2024

Penhaligon's introduces AlUla, the latest gem in their esteemed Trade Routes collection. Imagine arriving at a walled oasis under a gentle light and a shimmering pink horizon. This oasis, at the crossroads of continents, welcomes travelers with its stone city, where civilizations converge. Here, caravans and camels traverse desert plains, carrying treasures of tobacco, cotton, and silk, marking the beginning of an exploration along the Incense Road.

AlUla feels like a dream or a mirage. Natural springs have transformed the land into a fertile, lush haven. The air is aromatic and balmy, filled with the scents of succulent plums and sweet lemons. Palm orchards bloom in a quasi-poetic calligraphic artistry, with pomegranate and figs as unexpected treasures bursting to life in this oasis.

This land tells a story, its pages made of stone, water, and plants. It narrates the tale of date palms swaying in the harvest wind, bringing with it the scents of citrus and fig. The history here is steeped in spice markets and spirituality, with tales of creativity and community woven into a rich cultural tapestry.

Penhaligon’s AlUla is an oasis, a sanctuary born of sand and drenched in sky. The 100ml Eau de Parfum radiates succulent spice and plum from aromatic incense, anchored by a balm-like vanilla, offering an olfactory journey like no other.

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