Icy Ling, CEO and Co-Founder of IC & Co

Previous         Next

Wild & Free Kindred texture for everyone, Created with Schwarzkopf Professional products which care for the hair as well as style

10 Jun 2021

It’s hair for this moment. Right now. Not looking back, or too far forward. Comforting and not taking life too seriously, the epitome of the Kindred girl. Schwarzkopf Professional and Hair Director Travis Balcke are the ideal partners for the We Are Kindred Australian Fashion Week ‘Bloom’ Collection launch, where emphasis is on highlighting each models’ hair texture and where imperfections become perfection.

Lizzie and Georgie Renkert of We Are Kindred say of the collaboration: “Schwarzkopf Professional and We Are Kindred share the same vision: to celebrate natural beauty in an inclusive way that speaks to shared values and celebrates what brings us together, rather than what sets us apart, and really celebrates creating a beautiful style with hair that reflects your personality and works with your natural features.”

‘Bloom’ is a love letter to the beautiful and rich variety of the world’s gardens. With free-flowing silhouettes in eco-friendly, natural fibres, the collection recalls an era of elegant, carefree garden parties captured by the likes of acclaimed photographer Slim Aarons, which works synonymously with Travis Balcke’s vision for effortless fresh style.

Schwarzkopf Professional Guest Artist and We Are Kindred Hair Director Travis Balcke says: “The technique is effortless and achieves a really naturally beautiful look which looks gorgeous but doesn’t read as “over the top”. It’s the perfect everyday look when you want to achieve something elegant and beautiful but don’t want to look over-styled.”

Textured free hand, perfectly undone hair is only a few steps, and a few products away:

Previous         Next

Back to news