23 Apr 2024
An iconic bouquet with an intense personality... Parfums de Marly needed no further inspiration to create a unique flacon, its very first ever.
The Maison is proud to reveal Delina Limited Edition. An ode to the Damascena rose, to the 18th century and, above all, to femininity.
Julien Sprecher, the founder and artistic director of Parfums de Marly, describes this perfume as “ a fragrant encounter, the obvious choice. ” An armful of flowers, at once classic and contemporary.
Since it was first created in 2017, Delina has cast a magic spell. A genuine social media phenomenon, with more than 115 million views – and counting - of #delina on TikTok, the iconic perfume has captivated the world.
Does its secret lie in an elegant, faceted bouquet reputed to enhance the personality of anyone who wears it?
At Delina’s heart is the Damascena rose, the most noble of them all, composed in trompe l’oeil, elevated by notes of lychee and enveloped in vanilla and white musk that blossom upon contact with the skin, imprinting their distinctive signature.
Might not such obsession also stem from an original, delicate femininity of striking contrast, creativity and refinement ? Delina reflects the character of modern- day heroines, but also that of influential women who came before, free spirits of the 18th century such as Jeanne Antoinette Poisson, better known as Madame de Pompadour; or Madame du Châtelet - figures Julien Sprecher has always admired for their wit, elegance and aesthetic sensibilities that would shape French style forevermore.
Parfums de Marly designed its first-ever limited-edition flacon to celebrate an icon of perfumery, the multi- faceted, addictive Damascena rose.
Inspired by the floral motifs found in 18th-century interiors, a climbing rose evokes Nature’s way of prevailing, whether the flower overtakes the bottle or blossoms when worn. For collectors, the Delina Limited Edition is a must-have; for newcomers, it extends an invitation to discover its enchanting sillage.
For a single season, the Delina Limited Edition may be admired, displayed and treasured, whether on social media or at home.
This new chapter for Delina and its community is presented in a campaign of deliberately contrasting aesthetics, a blend of classicism and modernity: a tattooed flower blossoms in a classically beautiful Parisian apartment, a symbol of French elegance and audacity.
Parfums de Marly Delina Limited Edition 75ml ($489) is available to purchase in-store at their Flagship Boutique within The Strand Sydney or online at cityperfume.com.au.
