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07 Apr 2024
Dion Lee debuted the Fall Winter collection at Shanghai Fashion week, breaking away from his 10 years presenting at NYFW. Taking place on Level 100 at The Shanghai World Financial Center, the collection explores the language of flame, a symbol for creation and destruction, fused with contemporary armour and medieval chainmail.
Lee partnered with fellow Australian brand UGG creating a customised UGG with iconic Classic Boot, GoldenGlow and Mini Platform, experimenting with deconstruction, DL safety slider hardware and a reworked unisex sandal. The collection also celebrates a continued partnership with The Woolmark Company, further developing tailoring and knitwear and integrating the natural fibres into key looks.
Dion Lee’s current footprint includes a distribution network of over 80+ locations spanning throughout China.
“Since the start of my career, along with proximity to Asia of our Australian retail business, it has always been a dream to present a collection that celebrates and speaks directly to the Chineses audience while acknowledging Shanghai as a stage for global brands” - Dion Lee.
