Icy Ling, CEO and Co-Founder of IC & Co

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Carolina Herrera introduces Good Girl Blush Elixir

29 Mar 2024

There’s a new Girl in town. After the unprecedented success of Good Girl and its companion, Good Girl Blush, comes a sensual new iteration of everyone’s favorite feminine fragrance in the high heel bottle: Good Girl Blush Elixir. An intense, incandescent blend of ravishing rose, voluminous gourmand vanilla, scintillating sensual patchouli, Good Girl Blush Elixir is a seductive eau de parfum that’s both a chypre (woody and mysterious) and creamy floral adventure. Held in a black-to-pink gradient stiletto, with a glimmering gold heel, it’s a steamy twist on the wildly popular pink Blush bottle. And, because she’s the baddest of them all, the original Good Girl Karlie Kloss is back as the hero of the campaign.

Good Girl — encased in that iconic midnight blue heel with the gleaming gold stiletto — launched in 2016 to immediate acclaim. Since, there have been a number of exciting iterations, including the fruity and floral Very Good Girl in the red stiletto bottle, the ambery floral Good Girl Blush in the pink stiletto bottle, and now, Good Girl Blush Elixir with an alluring gradient on the exterior.

A sweet but sensual scent, the original Good Girl blends the aromas of jasmine, cocoa, tonka bean, almond, and coffee to create a feminine yet mysterious bouquet. “We chose all these very different ingredients because we wanted something that represented every different side of a woman — the light, the dark, the masculine, the feminine, the sweet, the naughty,” says Carolina A. Herrera, Beauty Creative Director. “If we as women are so multifaceted, don’t we deserve a fragrance that’s just as rich? That’s Good Girl.”

Good Girl Blush Elixir will be launching on 14.04.2024 and stocked in Myer and David Jones nationally.

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