26 Mar 2024
To celebrate the upcoming launch of Belvedere’s new prestige vodka, Belvedere 10, the luxury spirits icon collaborated with Melbourne hot spot Purple Pit amidst Grand Prix Week. Guests were invited to step into the realm of Belvedere 10 Luxury Vodka, where opulent luxury effortlessly blends with the unexpected redefining the standard of excellence.
Located beneath the iconic Gothic Queens and Collins building and exuding a magnetic energy, Purple Pit seamlessly intertwined high luxury touchpoints with unexpected moments. The recently opened venue from esteemed restaurateur Maurice Terzini (Icebergs Dining Room and Bar), and Joe Jones (Romeo Lane), was the perfect space to hero the opulent Belvedere 10 bottle, which shone next to the refined and impactful surrounding elements of Belvedere black, smooth whites, gold accents and chrome mirroring.
Guests including Peking Duk, Pip Edwards, Bec Judd, Lucas White-Smith, rapper Illy, actor Tim Kano, Amy & Josh Dowdle from Lastlings, and Belvedere’s Global Trade Engagement & Customer Experience Manager, Mike Foster, were transported on an enchanting journey, taken through a red-carpeted entryway flanked by theatrical curtains illuminated with glowing white lights, unveiling a clandestine underground realm of unparalleled luxury. The ambience was further elevated by the melodic tunes of Steve Sneedergreen’s Jazz Trio, setting the stage for an unforgettable night.
Martinis and cocktails were curated with Purple Pit, along with sips being served neat over ice giving guests a sneak peak of Belvedere 10 Luxury Vodka prior to its official Australian release. Embodying the unexpected luxury that Belvedere Vodka represents, a high-low dining experience was offered, featuring an array of delights, from caviar bumps served on ice to canape?s spanning from Kingfish Tartlets to Classic Hash Browns. The evening culminated with a tantalizing offering: a Classic Cheeseburger elegantly presented on an antique silver tray.
The statuesque Belvedere 10 bottle was placed throughout, styled on chrome mirror plinths with white reflexed roses, exuding excellence and luxury.
Melbourne DJ duo, Haus Mates, took over the decks, creating an immersive and energetic atmosphere, with guests dancing well into the night.
