Icy Ling, CEO and Co-Founder of IC & Co

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Fresh Introduces Black Tea Advanced Age Renewal Eye Cream - Kind can be powerful

11 Mar 2024

There’s power in being kind. We’re strongest when we’re kind and caring—to others and ourselves. Why not treat our skin the same way? Black Tea Advanced Age Renewal Eye Cream is designed to do just that. The new and improved eye treatment features BT Matrix, a blend of antioxidant black tea and rambutan leaf extracts that delivers retinol-like results while gentle on skin. The result is visibly improved dark circles and a firmer, smoother eye area.

The delicate skin around the eyes is up to 10x thinner than the rest of the face, which means it’s also one of the first areas to show signs of ageing and fatigue such as fine lines, wrinkles, puffiness, and dark circles. Add micro movements and eye rubbing, and you’ve got a cause for concern. That’s why it’s crucial to maintain and treat the skin’s layers—made up of structural proteins and lipids—especially around the eyes, to smooth out the appearance of wrinkles and improve firmness and elasticity.

Black Tea Advanced Age Renewal Eye Cream is powered by a retinol-like blend of black tea and rambutan leaf extracts, called BT Matrix, that helps support lost skin structure around the eyes due to a natural decline in collagen. In fact, this powerhouse ingredient is proven to be more effective than the active and more stable form of retinol on three biomarkers of skin ageing—all while remaining gentle on eyes. The addition of vitamin C helps to brighten and even skin tone under the eyes. After 8 weeks, consumers saw 8x visibly improved dark circles,8x firmer eye area, and 8x smoother crow’s feet.

The lightweight cream targets all zones of the delicate eye area (under eye, crow’s feet, eyelid, and brow bone) for a brighter, firmer, smoother look. Plus, it’s ophthalmologist-tested and suitable for all skin types, even sensitive. To use, first dab onto the under eye, smoothing towards the outer eye to visibly improve dark circles, reduce eye bags, and smooth crow’s feet. Then gently sweep over each eyelid and dab brow bone to firm and correct crepiness. You can even use it in between the eyebrows to help smooth out “11” lines. For anti-ageing results on the face and neck, pair with Black Tea Advanced Age Renewal Cream. Go ahead, see how kind can be powerful.

Black Tea Advanced Age Renewal Eye Cream $118, is available exclusively at Sephora, and Sephora.com.au from 13th March 2024

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