08 Mar 2024
Since 1898, RIMOWA has been a global leader in premium luggage, creating iconic travel companions for a lifetime of journeys. To celebrate this legacy, the German Maison has often partnered with a series of icons who demonstrate a spirit of personal progress, with travel at the core of their journey. Today, the Maison is proud to announce Mando-pop artist Jay Chou joining as a global ambassador.
The multitalented musician, director and actor embodies RIMOWA’s spirit of craftsmanship and innovation. With a career trajectory marked by constant exploration and reinvention, the artist’s values mirror RIMOWA’s commitment to constantly pushing boundaries and setting new standards. In his new role as RIMOWA’s global ambassador, Jay Chou is set to inspire travellers around the globe to embark on their own life-changing journeys.
“At RIMOWA, we have always believed in the transformative power of travel, and the commitment to constantly honing one’s craft while fearlessly pursuing innovation and reinvention. Jay Chou not only embodies all these values but is someone who we admire for his global impact as an artist. It’s an honour to welcome him as a RIMOWA global ambassador,“ says RIMOWA CEO Hugues Bonnet-Masimbert.
Beyond a shared pursuit of excellence, this partnership represents a natural evolution between RIMOWA and Jay Chou. The German Maison’s suitcases have been steadfast companions throughout his career, with one having been showcased at RIMOWA’s 125th anniversary exhibition SEIT 1898, making the partnership a poignant culmination of a long-withstanding journey.
“As I travel around the world, my RIMOWA suitcases have been trusted companions that I share precious memories with. They’ve accompanied me not only in professional settings but during other travels too, as I delved into new realms to seek out inspiration. Serving as RIMOWA’s global ambassador brings me great joy. I value this connection and hold this enduring relationship with the brand dearly,” says Jay Chou.
