 copy_e748256eb8f41185ae050a2718f18f75.webp)
 copy_ec5685506e6e651a92d147bf6de0d8db.webp)
23 Feb 2024
For the fourth consecutive year, Jean Paul Gaultier proudly raises his banner: the rainbow flag. And for the first time, this new exclusive 2024 Pride edition marks a collaboration that elevates it even higher. Two busts stripped naked and adorned with no more than a brushstroke: the flourish of the legendary artist and activist from New York City, Keith Haring.
This year, Maison Gaultier honors the work of that militant creator. In 1989, the designer embellished the restrooms of The Center NYC with a mural that would become emblematic: “Once Upon a Time.” This artistic tribute celebrates the 20th anniversary of the Stonewall riots of New York City which kicked off the beginning of the gay liberation movement and the rise of LGBTQIA+ rights. To commemorate this historical moment, the exclusive 2024 Pride edition brings the two legends together again. This is more than a statement. It is an emblem. A symbol. An identity. An ode to freedom, acceptation, self-confidence, and the celebration of our differences.
An eau de toilette for all genders, the Pride fragrance has been cultivating a taste for boldness over the last four years. A poem of perfumery that reminds us of the beauty of inclusion and of the freedom to be ourselves. For the exclusive 2024 Pride edition, the iconic busts of Classique and Le Male encapsulate a fragrance that has become a defiant, subversive signature. A fragrance that caresses fresh citrus and yuzu, flirts with orange and neroli blossom, and indulges in seductive provocation with musk.
This year, Le Male and Classique bottles undress to an immaculate white for this signature fragrance. The exclusive 2024 Pride edition breaks with convention. The naked Classique and Le Male bottles are tattooed with Keith Haring’s drawings, revealing the beauty of their bodies. A work of art in its own right where street art meets pop art, the piece is named “Nothing to Hide.” It is a joyful version – suitable for all audiences – of his original work “Once Upon a Time.” Nothing to hide. Everything to claim. All up to you.
This year, the signature can of Pride eau de toilette combines the colorful Gaultier touch with the genius of Keith Haring. Sensuous, erotic, exciting scenes encircle the newly reinvented bottles. The bedecked cans evoke both sexual liberty and proud emancipation.
Pride 2024 broadcasts without limits the free trail of its floral woody, proud, and festive essence. A committed rainbow that claims only one thing: the freedom to be.
“This exclusive limited scent is reinvented each year and is always beloved. Based on the signature Gaultier neroli, we color the senses with blood orange and balance them with musky blond woods. An irresistible fragrance with no sex nor gender: simply the glory of being (proud of) who we are. ”— Nathalie Cetto & Quentin Bisch, perfume composers for Jean Paul Gaultier’s.
Available at Myer and David Jones?Classique EDT Pride Collector 100mL $165 & Le Male EDT Pride Collecter 125mL $175.
