THE CAMPAIGN FOR THE DIOR SUMMER 2024 MEN’S

29 Jan 2024

For his summer 2024 collection, celebrating his five years at Dior, Kim Jones combines his personal inspirations with those of the house’s previous artistic directors, from the founding-couturier Christian Dior to his first successor, Yves Saint Laurent, from Marc Bohan to Gianfranco Ferré. The Dior style is reinvented in a fusion of masculine elegance and couture spirit, a union of luxury and function: a virtuoso symbiosis spotlighted in Rafael Pavarotti’s photographs.

Revealing a dreamlike, evanescent setting, with bright shades of blue, green, yellow, orange and pink, these images echo the garden of ‘hommes fleurs’ evoked during the show, striking a balance between sobriety and extravagance.

Joining the forces of heritage and subversion, the art of tailoring embraces, with quintessential excellence, Dior’s iconic codes and modernity; a fascinating odyssey where past, present and future converge, from the new look to new wave. Tweed, a fabric dear to monsieur Dior, sublimates outfits and is featured in new versions. Composed of wool and cotton yarns, it multiplies material effects and embellishes jackets and shirts, along with pants. Its emblematic lines can be seen on sweaters in enchanting hues – beige, pink, black or gray – as well as on jackets and bags, such as the Dior charm, distinguished by its meticulously crafted laser cut-outs. The symbolic signature also enhances quilted leather shoes, including the Dior buffalo loafers adorned with the letters 'D, I, O, R'.

A multi-faceted tribute transcending the boundaries of space and time, in the name of creative passion and freedom.

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