Icy Ling, CEO and Co-Founder of IC & Co

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25 Jan 2024

La Prairie presents its latest Haute-Rejuvenation breakthrough: Platinum Rare Haute-Rejuvenation Mask, precisely recreating the gesture of today’s most sought-after aesthetic procedures, yet completely needle-free. Using a patented macro-infusion technology, this potent two-step night mask helps recharge skin for immediate replumping and supports skin rejuvenation.

This ground-breaking innovation has been designed according to the principles of La Prairie’s Science of Haute-Rejuvenation, which seeks to empower and reactivate the skin’s natural rejuvenating capacity.

The Platinum Rare Haute-Rejuvenation Mask marks a new milestone in Haute-Rejuvenation science, offering visible rejuvenating results after one application.

The powerful innovation is driven by a revolutionary patented Macro-Infusion Technology. This unique coating process allows for an effective delivery of large biomolecules into the skin for immediate benefits. Until now, large biomolecules, such as hyaluronic acid and collagen, could not permeate the skin’s barrier without the help of aesthetic procedures.

The effect of the breakthrough Macro-infusion Technology is further enhanced by the key active ingredients of the proprietary Haute-Rejuvenation science: the Platinum Multi-Peptide and La Prairie’s Exclusive Cellular Complex. Thanks to their synergy, Platinum Rare Haute-Rejuvenation mask supports skin rejuvenation.

With Platinum Rare Haute-Rejuvenation Mask, La Prairie elevates the paradigm of skin rejuvenation.

Platinum Rare Haute-Rejuvenation Mask is a two-step night mask designed to work during skin’s most active renewal phase:

Step One Rejuvenate: Encased in sleek single-dose vials to preserve the formula’s integrity, the Ultra-Potent Concentrate immediately rejuvenates the skin with essential components, high molecular weight hyaluronic acid and collagen. Together, they help increase moisture in the skin to plump and smooth immediately after being delivered via the Macro-Infusion Technology.

Step Two Re-Energize: Housed in the signature Platinum Rare Collection’s diamond-shaped vessel, the Ultra-Sensorial Cream seals hyaluronic acid, collagen and ceramides in the skin to support the reactivation of key rejuvenating processes.

With the cream phase, the immediate skin benefits provided by the Ultra-Potent Concentrate are supported and sustained, allowing for a rejuvenated appearance of the skin over time.

Used together, overnight, the two phases immediately smooth and plump the skin and restore its firmness and elasticity. Over the long-term, the skin’s barrier is visibly reinforced, sealing the appearance of youth.

The Platinum Rare Haute-Rejuvenation Mask vessel and vials have been designed with a sustainable vision. The cream vessel is replenishable, its outer casing and cap conceived to be kept indefinitely, and the vials are fully recyclable*. Once empty, replenishing vessels and replacement vials may be purchased at a La Prairie boutique or on laprairie.com.

*Recycling facilities for this product packaging may be dependent on the availability of the location.

The Platinum Rare nighttime ritual begins with Platinum Rare Cellular Life-Lotion to reset skin and prepare it for the rejuvenating treatments that follow. Platinum Rare Haute-Rejuvenation Eye Elixir and Eye Cream follows to help restore, smooth and nourish the delicate eye area. The Platinum Rare ritual concludes with the Platinum Rare Haute-Rejuvenation Mask. Applied up to three times a week in place of the Platinum Rare Cellular Night Elixir and the Platinum Rare Haute-Rejuvenation Cream, it brings the ultimate rejuvenating boost to your nighttime skincare ritual.

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