Icy Ling, CEO and Co-Founder of IC & Co

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PENHALIGON’S THE WORLD ACCORDING TO ARTHUR - THE LUCK OF THE DRAGON?SPREAD ONE’S WINGS IN CELEBRATION OF THE LUNAR NEW YEAR

22 Jan 2024

This Lunar New Year shall be celebrated East to West in a scented spectacle of gifts, glowing red and gold, that light up the night like lanterns in true Penhaligon’s fashion.

The man of the hour? The World According to Arthur, of course. One lucky son-of-a-Lord, fortune favoured him in foreign lands.

He longed for adventure, once visiting hills, lakes and temples in a decrepit wagon, looking high and low for his own Lucky Dragon – and as chance would have it, he flew right into a self-fulfilling prophecy! Now, Arthur is reaching for a new Celestial Empire: one that shall take his spiritual co-efficient perceptibly higher.

Tonight, this gentle warrior leaves his sweet-scented garden of sage wisdom and wit. The dragon shall fly high, above forests and mountains, into the stars and over the Moon, leaving only a shadow of incense and trailblazing stardust. A New World for a New Year.

The Year of the Dragon is on the horizon. Allow Penhaligon’s to light up a world of fragrant fortunes that dazzle and delight one’s nose. Sparks shall certainly fly this Lunar New Year. How terribly lucky, indeed.

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