22 Jan 2024
Tommy Hilfiger announces a Lunar New Year collection and campaign with visionary streetwear pioneers CLOT to mark the start of the Year of the Dragon. Released as part of a celebration of CLOT’s 20th anniversary, Tommy X CLOT is an energized expression of Tommy Hilfiger’s Classic American Cool DNA remixed with Chinese youth culture, creating a collection of bold new classics expressing the dragon’s strength, luck and success.
In a meeting of East and West, the archives of iconic American brand Tommy Hilfiger were opened to CLOT, the pioneering Chinese fashion label founded as the brainchild of Edison Chen. With the connectivity of chosen family at the center of both brands’ DNA, the collaboration is inspired by the positivity and collective success found in the Lunar New Year.
“This is a collection for those celebrating the Year of the Dragon all around the globe,” said Tommy Hilfiger. “A colorful and lively tribute to the creative spirit that’s sparked when different cultures come together and push each other forward.”
The 23-piece collection takes iconic pieces from the Tommy Hilfiger archives and remixes them with the edge of Asian youth culture. Classic American Cool brand signatures are disrupted through CLOT’s East-meets-West sensibility. Highlights include a reversible bomber featuring red, white and blue on one side and a Tommy X CLOT monogram on the other. An elevated take on a tracksuit comes in joyous red, while a rugby shirt is updated with both classic and nylon stripes. A crewneck is emblazoned with a dragon print symbolizing fearlessness and strength, while the rugby sweater and cardigan are lined with the CLOT stripe. Prep staples including a blazer, chino and archive shirt feature the collaboration logo.
“When I was a kid growing up in Hong Kong, I used to read American hip-hop magazines that showed my favorite artists in Tommy’s loud prep,” said Edison Chen. “I wanted to be part of that. I am so thrilled to lend our culture to this collection, putting its spirit and meaning into the design. The most interesting part was communicating the feeling of the dragon, its power and success, in a way that is true. ”
The campaign reflects a feeling of community, belonging and optimism felt during Lunar New Year around the globe. Focusing on a group of friends who have made a new home abroad, it follows the chosen family as they create new traditions in New York, their adopted city. Connected through a state of mind, the cast embodies the feeling that family can be anyone you keep close to you.
First established in 2003, CLOT is a pioneering streetwear label conceived by Edison Chen from the desire to bridge East and West through thoughtfully designed apparel and goods. The brand takes its Chinese roots to a worldwide stage, modernizing, reinterpreting, and splicing motifs from traditional Chinese culture with bold graphics, exaggerated silhouettes, and a dynamic energy reflective of the new youth of Asia. CLOT's vision for a borderless culture of streetwear is further manifested in JUICE, a fashion and lifestyle retailer that expresses an all-encompassing aesthetic through its curation of apparel, home goods, and more.
The Tommy x CLOT collection was previewed in October at Shanghai Fashion Week. The collection launched in China with an exclusive at T-Mall on January 7, 2024, and globally on January 11th. The collection is now available at select Tommy Hilfiger stores and wholesalers, at select JUICE retail locations, juicestore.com and on tommy.com.
