19 Jan 2024
Today, Estée Lauder announces that Aerin Lauder will evolve her role within the brand to that of Style & Design Director of Estée Lauder’s luxury franchise, Re-Nutriv. In this new role, Aerin will inform the look and feel of the ReNutriv franchise and oversee Re-Nutriv’s expression across key touchpoints, from advertising and marketing, to events, collaborations, and package design.
Aerin is the Founder and Creative Director of her eponymous luxury lifestyle and beauty brand, AERIN, and most recently served as Style and Image Director, Estée Lauder.
“My grandmother, Estée, originally launched luxury skincare in 1956, making Re-Nutriv the world’s first luxury crème. In this new role, I hope to revisit the heritage and origin of what makes these products so special, while adding my own personal touch and modern sensibility. I’m excited to be part of the next chapter for this incredible beauty franchise,” said Aerin.
“Aerin has an innate understanding of the luxury consumer,” said Justin Boxford, Global Brand President, Estée Lauder. “We are thrilled she will be lending her creative vision, talent, and aspirational sensibility to Re-Nutriv, and look forward to bringing her tremendous luxury business experience to evolve the expression of Re-Nutriv, while maintaining the rich heritage and strong brand equity established by her grandmother.”
Aerin’s new responsibilities for Estée Lauder ReNutriv will include spearheading product collaborations and packaging concepts, such as the recent collaboration – a first for ReNutriv – with Gracie Studio, the artisanal wallpaper brand favored by Aerin’s grandmother, Mrs. Estee Lauder.
